Plans to strengthen regional presence
Fiji based FMF or Fiji Flour Mills has been a regional success story for some time now. Engaged with the manufacturing of a range of high quality foodstuffs – the largest being biscuits and flour – across its many manufacturing establishments in Fiji, the group has been exporting to some 20 countries both within and outside the region.
Speaking to the media at Trade Pasifika 2012 at Nadi, Fiji, the company’s group export manager, Jason Chandra said their participation at the event was to look at new opportunities but more importantly renewing their brand. FMF’s exports tote up to some $17million annually and are growing.
Samoa, Vanuatu and Tonga were the company’s biggest export markets while there was some growth in Papua New Guinea and other Pacific island nations, Mr Chandra said. He attributed adherence to high quality as responsible for the company’s domestic and export success.
However, its home market of Fiji continues to be the lynchpin of the company’s business, which also it is engaged in strengthening. “Our footing in the local market has enabled us to look at market development,” Mr Chandra said.
FMF Foods’ subsidiary At Pack is also exporting cartons and corrugated boxes to Tonga, Samoa, American Samoa, Tahiti and New Caledonia. Mr Chandra said expos such as Trade Pasifika were an enabler for new markets.
Source: Pacific Island Trade & Invest