Email this page to a friend
Cancel Send

WE eat a lot of flour ...Why not choose one with high fibre?

WE eat a lot of flour ........Why not choose one with high fibre?

It is most commonly said that "you are what you eat". It is true that our health is in our hands and entirely dependent on what we eat.

What do we Fijians commonly eat?

Breads, biscuits, babakau, panikeke, lolo buns, pastries, sandwiches and roti are common flour-based products that many Fijians have in their daily meals. Most of our favourite foods have flour in them.

Does the flour used to make these have fibre?

White flour is commonly used in Fiji. White flour consists of the ground endosperm of the wheat kernel and is popular because it produces lighter baked goods. This is what makes our white breads, delicious cream buns and cakes.

What is wholegrain?

In processing of white flour, the bran and germ are removed from the wheat kernel, vitamins and minerals are decreased and we lose quite a bit of that natural dietary fibre. Our breads, biscuits, pies, cakes and roti are all made of flour and we eat them almost every day.

Therefore it's extremely important to know exactly the type of flour you are buying and the options that is the best for you and your family.

FMF gives you the high fibre colour

FMF is the major manufacturer of flour in Fiji and under their production fold they offer a few different varieties of flour.

Ranging from Normal Flour to Wholemeal, each is different in its blend of fibre, texture and of course taste. With rising concerns of increasing non communicable disease amongst Fijians many companies are looking into providing consumers a healthier option. The trick is to offer this while maintaining the taste that people look for in their food. Working from this need, FMF recently launched a new blend of flour, roti flour, which seeks to answer those same needs.

Why roti flour?

Roti flour is the blend of flour which is taken before everything is fully refined into Normal Flour. Because all is not refined, Roti Flour is rich in fibre which nutritionists tell us is an imperative ingredient to eating healthy.

How does more fibre help?

Fibre, in short, is the holy grail of digestive aids, found naturally occurring in grains and fruits and vegetables.x

But fibre isn't only helpful in the downing of all that delicious food we're consuming, it has also been found to help prevent bowel and digestive disorders as well as heart diseases. Fibre also works to calm the body, ease stress and, here's the big plus — help out with weight control.

A specific type of fibre called 'soluble fibre' and mostly found in whole grains and other foods that seek to retain whole wheat nutrients, such as wholemeal flour, go further in helping lower blood cholesterol and improve blood glucose control. (NZ Nutrition Foundation:

FMF Roti Flour

Roti Flour was initially launched in 4kg packs but with the rush of consumers finding out about the benefits of this flour and experiencing the great taste and texture of roti made from this flour, FMF needed to supply even more options.

We then expanded into 2kg and 5kg bags as well. Very soon roti flour will be available in 10kg bags — enough for the whole family.

Roti flour now on food voucher

Recognising the benefit of a healthier diet, the government has taken up many initiatives to educate people on various aspects of healthy eating.

We welcome the Ministry of Social Welfare's efforts towards making Roti Flour more accessible for people as they include this on the list of Food Items under the Food Voucher Program.

Food Voucher shoppers can now make a healthier choice and purchase roti flour in their next shopping and helps add extra fibre in their daily diet

Back Return to top